According to Sony boss Kazuo Hirai, end smartphones is very close. "I am convinced that we stand on the intersection as ten years ago when switching from a regular phone to a smartphone" - said Hirai.
According to him smartphone there is no great innovation progress. Many manufacturers are experimenting with portable equipment, but with only partial success. This makes professionals grappling over this, what will be the next mass communication device.
Hirai said that, Sony also said, what is the next "innovative miracle" in communications, but still no one answer to this question.
Overall company restructure its business because of difficulties in the smartphone business that experiences from long ago. Sony never managed to fight for bigger market share and rethink the whole concept of your business.
"We started two years ago a large restructuring program with greater focus on costs. In late March we want to be done with it, "says Hirai.