A developed online cosmetics trading business with a registered trademark is for sale, including an associated online group of 85,000 members and a proprietary cosmetics brand. Revenues also come from advertising within the group. An evaluation from Amrita is available.
The group (without) Dangerous Beauty was created in 2020 by Neli Georgieva with the idea of raising public awareness about the risks of cosmetic surgery and the hidden toxins in cosmetic products. Over the past 4 years, the group has become a benchmark for aesthetic criteria in Bulgaria. (without) Dangerous Beauty is a registered trademark, under which an online store was created in 2023 for the sale of cosmetics, mainly with a clean and ethical composition. The highest revenues are generated from advertising boxes with cosmetics, which are released several times a year and sell out within a few days. The print runs of the boxes range from 500 to 1200 units and are sold only within the group, without any investment in advertising up to this point.
Another strong source of profit is from advertising posts and banners in the group from various businesses, salons, clinics, etc. High profits are also generated from thematic events with advertising purposes, again sponsored by businesses, centers, etc.
The cosmetic brand with a natural composition ORBIX is also part of the offer. At the moment, we have a range of three products for the summer season - natural tanning oil, soothing after-sun gel, and natural shower gel. The products are manufactured in Bulgaria and besides being available in the online store, they are also offered in the Douglas chain.
In addition to the Facebook group with 85,000 active members (a constantly growing number), there is also a Facebook business page with 15,000 followers and an Instagram profile with 12,000 followers.
Individuals interested in developing this business should have experience and knowledge in the field of cosmetics and aesthetics.
(without) Dangerous Beauty is a highly recognizable brand throughout the country; there is no Bulgarian woman interested in beauty who is not familiar with the brand. As I (Neli Georgieva) am the creator and admin of the group, I am inclined to remain present with advertising posts for a certain period of time until new faces or brands emerge.