Shave.bg is an online store offering high-quality shaving, beard, and men’s grooming products from leading European brands. It holds exclusive and official distribution rights in Bulgaria for the brands it works with.
- Total revenue since store launch: 803,661 BGN
- Total orders: 11,104
- Total customers: 8,147
- Price: 55,000 BGN including VAT
Reason for sale: The team has shifted focus to another project.
Results from the last 10 months (December 1, 2023 - September 30, 2024)
- Revenue: 224,163 BGN
- December - 72,377 BGN
- January - 36,750 BGN
- February - 16,077 BGN
- March - 17,679 BGN
- April - 12,633 BGN
- May - 10,000 BGN
- June - 12,800 BGN
- July - 13,412 BGN
- August - 20,257 BGN
- September - 12,179 BGN
- Orders: 2,963
KPIs for the last 10 months (December 1, 2023 - September 30, 2024)
- Conversion Rate: 2.20%
- Checkout Rate: 72%
- AOV (Average Order Value): 76 BGN
- CPA (Cost per Acquisition per order) on Facebook over the last 10 months: $9, with a budget spent of approximately $15,000
Assets included in the sale:
- Store on CloudCart; CC PRO subscription
- Integration with fulfillment center BigArena, with seamless, fully automated logistics
- Official and exclusive rights in Bulgaria for reputable European brands with proven quality and long-standing history
- Official distributor of German premium brand MÜHLE, as well as Angry Beards, Men Rock, nom, and Beviro
- Contacts with other brands (not listed on the site), with potential for exclusive rights upon interest
- High margins
- Agreement with all brands for deferred payment (more details upon serious interest)
- Fast deliveries to Bulgaria from all partners - within 3 to 7 business days
- Strong SEO, first positions in Google for key terms relevant to the online store
- Comprehensive blog with around 50 posts covering everything related to the store’s theme: classic shaving, beard maintenance, men’s grooming, bald head care, intimate grooming, etc.
- Well-developed Google Ads and Facebook Ads accounts
- Set-up Google Ads Search and Display ads
- Facebook campaigns from the beginning of 2019 to the present; numerous winning creatives and campaigns that can be reused and scaled
- Email marketing: Automated emails set up on Cloud Cart: Welcome Flow, Abandoned Cart Flow, review request after purchase, in-stock notification when a user subscribes
- Over 200 product reviews from customers on the website
- Retention rate (Returning Customers) of around 25% for the last 10 months
- Email Subscribers: 6,703
- Easy migration to a warehouse program/system