Bar&Kitchen is a company specializing in the supply and sale of equipment from A to Z for professional kitchens, restaurants, catering, bars, pastry shops, hotel complexes, all types of establishments, hot spots, and more.
The assortment of offered products includes over 30,000 items, with the aim of meeting every requirement of our clients. We offer everything necessary for the HoReCa sector, as well as specialized and individual solutions depending on client requirements.
The company was founded in 2019 by two partners with experience in serving business clients. The focus of the company is to offer the most advantageous solutions for businesses, making our clients our partners. Over the past five years, the business has grown rapidly, attracting key clients with whom we continue to work to this day. An online platform has been developed, helping to find clients more easily across the country.
Currently, operations are based in Ruse, serving clients throughout Bulgaria. The business can be managed from any point in Bulgaria or abroad. The advantage of Ruse is its proximity to Romania and Bucharest (80 km), a city of nearly 5 million people with numerous restaurants, establishments, and hotels.
The business niche is extremely low-competition with many opportunities for development and exponential growth. Bar&Kitchen is well-positioned in northern, eastern, and central Bulgaria. The brand is synonymous with high professionalism, attention to detail, and reliability in fulfilling commitments.
Typical clients for the business include owners, managers, or head chefs of hotel complexes, family hotels, restaurants, professional kitchens, themed bars, bistros, fast food outlets, taverns, pizzerias, swimming pools, wineries, catering companies, and others. We have established long-term relationships with over 350 different clients in the HoReCa sector, such as Hotel Saint Petersburg in Plovdiv, Roma Bene Pizzerias in Sofia, Chukara Complex in Tryavna, Happy Restaurant in Veliko Tarnovo, Stara Zagora, and Sofia, Crazy Fish Restaurant in Ruse, and many others.
Financially, the business has been growing every year. In 2023, a turnover of over 300,000 BGN was recorded. The markup on products ranges from a minimum of 30% for some items to 100% for others, depending on the type of product, competitors, and clients. We have items that can only be found with us.
This offer includes the business's online platform, built on OpenCart, the Facebook page with 2,000 followers achieved purely organically—without any advertising or sponsored likes—and contact details for all our partners and clients to continue the company’s activities without interruption.
Currently, the business is managed by two employees, with work divided by regions. There is a schedule for visits, demonstrations of new items, and order collection. Orders received by employees or online are distributed for delivery using our transport or through Econt. The key characteristics important for employees do not require anything special. It is crucial to understand the needs of the business in the industry and to have an approach to communicating with key personnel in this sector.
The greatest advantage of our business is that it has built a name and connections in an industry with great potential. The online platform barandkitchen.eu, with the ability to place orders, is also a significant advantage. The site is SEO optimized (semantic core collected, structure built on it, unique meta titles and descriptions for both categories and products, alt and title elements on images, SEO texts written according to the latest requirements in the categories, internal linking between categories and products, etc.). Competitors in the niche do not invest money in online advertising, which provides an opportunity to reach key clients with minimal budgets. The site allows the presentation of all offered items. Our clients' contacts provide opportunities for email correspondence as well as for building a Viber channel, where you can quickly and easily collect daily orders. The opportunities for development and increasing turnover and profits are endless. By expanding the staff and allocating a budget for online advertising, it is easy to reach key clients in Bulgaria and beyond.
In the video, you can see how our business looks and partly what our daily work involves.
https://youtu.be/Evmr2otb4bk
The reason for selling the business is primarily the difficulty of finding suitable staff in Ruse. Over the years, we have found that the niche has enormous potential. With a single effort, whether by visiting more sites or allocating some advertising budget, orders increase significantly. To handle more work volume, more people are needed. We have hired people who, however, do not share our understanding of a customer-oriented business and the desire to offer the best, most advantageous, and well-informed solution for them. If we want to grow, we cannot be both sales representatives, warehouse workers, call center operators, and online store support. These are many responsibilities that, with increasing workload, become burdensome and exhausting.